"PRÊMIO NHAC" for Nhac GNT: creation and conception, artistic development and executive production
I've created this project as a special Christmas show for Nhac GNT in 2018. Presented by Mohamad Hindi and having Claude Troisgros, Felipe Bronze and Raíza Costa as judge chefs, it was a fun competition to elect Brazil's best cooking Youtuber by popular voting and performance on a show.
On its first phase, the competitors had to reproduce one of Nhac GNT's most famous recipes, publishing the videos on their own YouTube channels. Then, the public voted for their favorites by "likes" on YouTube, which classified three competitors for the second phase.
The final challenge was to face Mohamad and the judges in studio to cook a complete Christmas dinner, including starter, main course and dessert. The best rated competitor, Ju Ferraz, had won the Best Cooking Youtuber trophee by Nhac GNT, a video aired on GNT's channel on TV and a collab with one of the judge chefs on her YouTube channel. The multiplatform format was presented in 4 YouTube videos on Nhac GNT's channel and in an 1-hour special episode on TV.
